OTT & CONNECTED TV (CTV) ADVERTISING
Put Your Brand on the Biggest Screens with OTT & CTV Advertising
Reach cord-cutters and engaged viewers across premium streaming platforms. We plan, execute, and measure programmatic OTT campaigns that deliver unskippable, full-screen video ads targeted directly to your ideal audience.
- Non-Skippable, Full-Screen Video Inventory
- Granular Audience Targeting by Location, Income, & Interests
- Transparent Cross-Device Attribution & Real-Time Analytics
Get a Custom OTT Media Plan
Our OTT advertising experts will help you reach the right audience through targeted streaming platform campaigns.
THE FUTURE OF TELEVISION ADVERTISING
What is Over-The-Top (OTT) & Connected TV (CTV) Advertising?
OTT (Over-The-Top) advertising delivers targeted video ads directly to viewers streaming video content over the internet on Connected TVs (CTV), smart TVs, mobile apps, and streaming devices. Unlike traditional broadcast television, OTT combines the cinematic impact of television with the precision targeting and real-time performance tracking of digital marketing.
- 90%+ Video Completion Rates (VCR) on Non-Skippable Placements
- First-Party & Programmatic Audience Household Matching
- Cross-Device Measurement from Big Screen to Digital Checkout
SUPPORTED PLATORMS
Premium Streaming Networks Where Your Ads Appear
Disney+ Hotstar
SonyLIV
Zee5
YouTube Video Ads
Amazon MX Player
Amazon Prime
oue SERVICES
What We Handle For You
End-to-end OTT media buying, creative adaptation, and programmatic delivery
1. Audience Persona & Geo-Mapping
Defining household demographics, geo-fenced territories, streaming affinities, and viewer language preferences.
2. Inventory & Platform Selection
Hand-picking premium ad slots across leading OTT apps, live sports broadcasts, and high-rating series.
3. Adaptation & Audio-Visual QC
Formatting cinematic 10s–30s spots to meet strict platform bitrates, sound standards, and aspect ratios.
4. Programmatic Campaign Execution
Setting frequency caps, dayparting, and programmatic bidding to maximize unique household reach.
5. Cross-Device Tracking
Measuring completed views, brand lift, website visits, and post-exposure app actions.
Other SERVICES
On Advertising
Google Ads
Drive targeted traffic and generate quality leads with strategic Google Ads campaigns optimized for better visibility, conversions, and measurable results.
Social Media Ads
Reach the right audience with engaging social media ads designed to increase brand awareness, drive traffic, generate leads, and boost conversions
OTT Advertising
Reach targeted audiences through OTT platforms with engaging video ads that build brand awareness, increase visibility, and drive measurable conversions.
Performance Marketing
Drive measurable growth through data-driven campaigns focused on generating qualified leads, increasing conversions, and maximizing return on advertising spend.
PPC Management
Manage and optimize pay-per-click campaigns to increase qualified traffic, improve ad performance, control costs, and maximize return on investment.
WNY CHOOSE US
Why Brands Partner with Our Streaming Media Team
High Completion Rates
Typical Video Completion Rates (VCR) consistently exceed 90%.
Strict Frequency Capping
Prevent ad fatigue by controlling how often a household sees your spot.
Hyper-Local Targeting
Target viewers down to specific pin codes, cities, or affluent clusters.
Direct DSP Access
Preferred inventory rates across major streaming networks and SSPs.
100% Brand Safe
Your ads appear only alongside licensed, premium entertainment content.
Transparent Reporting
In-depth analytics tracking gross rating points, viewability, and reach.
BUILD YOUR DIGITAL PRESENCE
See How We Turn Streaming Viewers Into High-Intent Customers
Television ads are no longer reserved only for multi-million dollar corporate budgets. Our programmatic CTV framework lets regional and growing businesses access premium streaming screens with zero wasted impressions and measurable ROI.
Complete Catalog Health Audit
Modern designs that reflect your brand.
Focused Visual Redesign
Fast, smooth experiences on every device.
Aggressive Organic Rank Push
Scalable websites designed for your business.
Ready to Showcase Your Brand on the Big Screen?
Let our media planners create a custom OTT distribution plan tailored to your target markets and budget.
Some of Our Clients
Trusted by Leading Regional & National Brands
REAL STORIES
Our Clients' Success Stories
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★★★★★
"Take responsibility of the given work, total team is very much dedicated. They provide viable suggestion to the client, specially very helpful to new clients. Trust worthy and great for long term business relation. They are on the way towards excellency." 
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★★★★★
"Really enjoyed working with their creative team. From the initial idea to shooting and final content, everything was handled professionally." 
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★★★★★
"The team has great potential in content writing and creative marketing. They understand what works for social media and how to make people stop and pay attention." 
FREQUENTLY ASKED QUESTIONS
OTT Advertising
OTT (Over-The-Top) refers to the delivery mechanism—streaming video content over the internet rather than through cable or satellite. CTV (Connected TV) refers specifically to the device used to stream that content, such as smart TVs, streaming sticks (Firestick, Roku), or gaming consoles.
Most premium OTT ad inventory is non-skippable, which guarantees that viewers watch your complete 15-to-30-second message. This ensures exceptionally high Video Completion Rates (typically between 90% and 98%).
OTT advertising offers precise targeting capabilities. You can target audiences by specific cities, states, pin-code clusters, household income brackets, device types, streaming genres (e.g., sports, thrillers, business news), and language preferences.
We implement cross-device attribution technology that connects household IP addresses. When someone watches your ad on a CTV and subsequently visits your website or makes a purchase from their phone or laptop on the same network, the conversion is tracked and attributed.
While video ads should be high-resolution (1080p or 4K), you do not need an expensive broadcast production. High-quality digital videos, narrative brand stories, or adapted social video assets with clear voiceovers and text cards perform exceptionally well on streaming screens.
READY TO LAUNCH YOUR STREAMING TV CAMPAIGN?
Enter your details to receive an upfront OTT rate card and custom audience reach estimate.
- Quick Response
- No Obligation
- 100% Free Consultation
